Ten international Tour Operator will be present, the 20th of April, at an educational tour exploring Reggio Emilia’s territory. The visit is organized by BUY Emilia Romagna, Borsa Internazionale del Turismo, in cooperation with Confcommercio’s Club di Prodotto Reggio Tricolore and his own incoming partner Itinere Srl. The Tour Operators, coming from Denmark, France, Germany, Italy, Poland, Russia, Spain and USA, will visit the Castle of Bianello, an ancient vinegar loft in the heart of Terre di Canossa and the historic center of Reggio Emilia, where there will be a dinner in a local restaurant with traditional products.
Following, there will be a Bologna, the 22nd of April, a workshop where Club di Prodotto Reggio Tricolore with Itinere, settled several meetings with fifteen tour operators which will be proposed Reggio Emilia as a tourist destination aiming to discover our wine & food, cultural and artistic heritage.
Next meetings, after BUY Emilia Romagna, will be a workshop dedicated to the East markets and Borsa of 100 Art City in May, then a workshop on French speaking markets in September, TTG Incontri in October, finally Good Fam Trip and Borsa del Turismo Fluviale. In addition to that, a project where Reggio Tricolore was involved by Reggio Emilia Cityhall for touristic promotion in occasion of Fotografia Europea, and several educational tours organized on our territory.