On September 11th we had the pleasure to welcome, in a splendid setting, the Bistrot della Villa at Magnani-Rocca Foundation, several companies invited for the event we created, as part of the “Corporate Engagement” project: to meet the needs of the companies in consolidating relationships with their employees in terms of sense of belonging, responsibility and identity pride, capturing the added value of external partners in support of the company team.

The goal of this event was to let the guests know about our agency and the services we can offer. All in an innovative way, as the companies present had the opportunity to take an active part in the activity designed for them, a workshop led by two of our partners:

Luca Ferri, trainer & executive coach and Enrico Magnani, international artist.

The workshop has been set up in an innovative way, in team building format, to make firsthand experience of those that are part of the services we offer. The desire of ITINERE is to place itself for the company with a view to relational marketing with its guests and / or employees, and here we refer to the concept of “Corporate Engagement”, involvement through experiential activities that recall the brand and company membership.

Curious? we are ready to study the proposal tailored to your company!

Green E(art)h

There are “green” news…

We’ve created an unusual and special tour thought for you… Do you have a green thumb? Do you love gardening?
Do you simply desire to spend a day outside visiting some of natural art masterpieces?
Here we are! Gardens, parks and marvelously unique animals with rare plants and woods from secular trees are waiting  you. We would taken care of anything so you could discover our land as a truly local!
An exclusive itinerary that valorizes our territory in a naturalistic once-off show. Places only a few kilometers far from Reggio Emilia, realized for small groups in three different landscapes to combine local food as well as cultural excellences… And why not staying in exclusive residences?

If you would like to have further information? Click here ➡ https://goo.gl/t9SxJT

For the Europa League match between Atalanta and Olympique Lyonnais in Reggio Emilia on 7 December, ITINERE welcomed for the second time the french team, most of the staff and the press.

For 2 days we took care of the hotel accommodation, transfers, meals, press conference, guided tours, catering and every single detail to better meet the needs of such an important customer.

The hospitality was widely appreciated by the staff, who thanked Itinere for the great professionalism and accuracy with which organized all incoming.
An event so important in the world of sport has been an opportunity to promote the Emilia region.

ITINERE & CLUB DI PRODOTTO REGGIO TRICOLORE will be at the 3rd edition of the GOOD ITALY Workshop that will take place on October 30th at FICO Eataly World in Bologna.

Following the success of the last edition, we are back at Good Italy Workshop with the same aim of promoting Reggio Emilia and Emilia Romagna’s tourism, through specific meetings with tour operators coming from all over the world. In particular, we will meet more than 15 representatives coming, for examples, from United Kingdom, Japan, New Zealand, Russian Federation, Sweden, Germany, United States. There will be 70 buyers specialized in food tourism that will meet the best Italian touristic offer, in the heart of Food Valley, and will combine business with the pleasure of discovering one of the best culinary areas.

On October 29th, we will have the pleasure of dining at Fico Eataly World, the world largest agri-food park. The 10 hectares structure that will host the workshop in Bologna was created by Fabbrica Italiana Contadina and encapsulates all the wonders of Italian biodiversity in 2 hectares of fields and stables, 40 Farming Factories, 40 Eating Points, Shops and Marketplace, 6 classrooms, 6 large educational “rides”, theatre and cinema and a congress centre accomodating from 50 to 1000 people. It will open on November 15th and it will aim at explaining the Italian excellence and beauty.

In connection with the Workshop, an Educational Tour is been organised, in which we will have the opportunity to host 12 tour operator from different parts of the world. The tour will snake between Reggio Emilia and Parma and the guests will have the chance to taste local products. Starting from the morning of October 28th they will visit a dairy farm, to better known the production of the Parmigiano Reggiano cheese, and a vinegar cellar, to better known the famous Traditional Balsamic Vinegar. After a lunch in a Michelin-rated restaurant they will arrive in Parma to taste the prestigious cold cuts like culatello and strolghino and finally, they will take part in a cooking class where they will learn the secrets of home-made pasta.

Find out more here: www.gooditalyworkshop.it/en/

ITINERE & CLUB DI PRODOTTO REGGIO TRICOLORE will be at the 54° edition of TTG Incontri at Rimini Fiera, from October 12th to October 14th, 2017.

After the participation at Borsa del Turismo Fluviale e del Po from September 28th to October 1st, the most important event for the promotion of tourism in the territories of the Po and others Italian rivers, ITINERE & CLUB DI PRODOTTO REGGIO TRICOLORE mission continues at the TTG in Rimini.

TTG Incontri is the main international B2B exhibition on tourism in Italy. With more than 69.000 trade professionals, it is the biggest event of the year for what concerns tourism ad it is a marketplace for negotiations, networking and business between Italian and international companies and the intermediaries for tourist products. It is an unmissable event for all professionals in the sector to understand market performance and present what’s new in it. An important fair to foresee trends and learn about how the sector is developing.

Our staff will meet more than 20 tour operators from different parts of the world: Australia, Austria, Brazil, Canada, China, Denmark, Russian Federation, Germany, India, Italy, Romania and United States are a few. Through a series of specific meetings, we will try to promote Reggio Emilia and Emilia Romagna’s tourism. Alongside with this agenda there will be a series of meetings specifically concerned about the Motor Valley, designed for those guests interested in two and four wheels.

Here some numbers of the TTG:

• 69.207 trade visitors;
• 41.665 travel industry professionals;
• More than 1.000 buyers from 85 countries;
• 2.480 exhibitors;
• 700 media and 300 bloggers;
• More than 300 events.

Find out more here: en.ttgincontri.it

On the occasion of the Vassily Kandinsky’ s exhibition, Itinere and Club di Prodotto Reggio Tricolore have extended the touristic offer for those who love our territory and culture.
” Kandinsky → Cage: a major journey through art and music “: this is the name of the exhibition that will involve the audience in a journey that starts from Kandinsky and finishes with Cage, from November 11th, 2017 to February 25th, 2018 at Palazzo Magnani in Reggio Emilia. The project explores ideas of interiority and spirituality as open themes that encompass many influences.

The exhibition goes from the spiritual abstraction of Wassily Kandinsky to the enlightened silence of John Cage and features precious drafts of Richard Wagner’s works (from the Archivio Ricordi in Milan), Max Klinger’s Fantasy of Brahms and a series of Lubok, Russian popular printings. An important nucleus of some fifty works by Wassily Kandinsky follows: paintings, watercolours and graphic work from museums and private collections, which remind of a musical world. The exhibition concludes with a major tribute to John Cage, musician, thinker, poet and artist, whose principles of inner resonance and whose conception of art as a privileged conduit for universal ideas present similarities, references and correspondences with the Kandinsky’s spirituality.

We have taken this opportunity to create two tailor-made itineraries that can last one or more days, in which the focus will be culture, history, landscapes or nature, based on customers’ needs. It will be a unique experience that will put you closer to our territory and its culinary and cultural excellences thanks to an unforgettable musical and artistic journey.

Find out more about our offer: Weekend between art and music – The sound of Via Emilia 

For further information please contact us:
+39 0522 1696020
info@itinere.re.it

Matilda of Tuscany Educational Tour was organized in collaboration with Emilia Romagna Region Tourist Board, on the occasion of Wolgang Minaty visit. The journalist and his photographer Mrs. Egger were welcomed by Itinere and Club di Prodotto Reggio Tricolore from June, the 14th to 17th. They had the pleasure to experience the Via Matildica of the Holy Face, a sacred itinerary that travels through the life of Matilda of Tuscany (Matilde of Canossa), one of the most important and interesting figures of the Italian Middle Ages.

The itinerary was also presented to RIMINI Meeting 2017, a fair about friendship between different communities.

The Matilda of Tuscany Educational Tour started with the famous Parmigiano Reggiano cheese production, in which the morning milk is mixed with the evening milk and 550 liters are poured into a big copper pot, and continued with tastings of Lambrusco and Traditional Balsamic Vinegar. Our next stop for the overnight was Rossena Castle, built by Matilda of Tuscany’s ancestors and a final gourmet dinner: Erbazzone, a savory pie made with spinach or other greens, and Tortelli, a typical reggiano pasta filled with ricotta and some herbs.

The story of Matilda’s land is enriched with other beautiful castles that the guests had the opportunity to visit: the Canossa Castle and the Bianello Castle, locations of “La Gran Contessa” life. Mr. Minaty e Mrs. Egger enjoyed one of the most renewed farm of the territory in the hills of Parma: here, the premium quality breed of black pig is raised and the results are delicious Parma Ham, Culatello and Salami.

Our final stop is a 2 hour walking in the Matilda Trail, along one of the strategic ridges for hiking across the province of Reggio Emilia and through the Apennines and Tuscany. An aperitivo and a Jazz dinner surrounded by beautiful vineyards in front of Torrechiara’s Castle made their day!

Here the article of Mr. Minaty on the German newspaper Rhein Neckar Zeitung. Enjoy!

_{Images extracted from the Rossena Castle’s website.}

Lambrusco Fam Trip MATILDE DI CANOSSA: wine competition in Reggio Emilia (June 29th to July 2nd) organized by Chamber of Commerce of Reggio Emilia. On this occasion Itinere hosted 7 wine-expert journalists, who had the opportunity to discover the food and wine traditions of these lands as well as its citiziens. A 3 day press tour with the aim to reveal our incredible Heritage. During the first day the press staff made its way through the city as well as attend the Matilde di Canossa cerimony, taking the chance to taste the winner local wines.

Let’s start with Parmigiano Reggiano tour that could not be missed! The king of Cheeses  is the one of the most ancient known cheeses, produced today with the same ingredients, technique and artisanal cure as it was eight centuries ago. A healty tasting with three different aging was just the cherry on top.

The Italian national flag was first adopted in Reggio Emilia on 7 January 1797. On that day, representatives of the cities of Reggio Emilia, Modena, Bologna and Ferrara proclaimed the green, white, and red Tricolour to be the banner of the Cispadane Republic.  A guided visit of Reggio Emilia with its Tricolour Hall in Municipal Palace is a worth-visited stop. The pleasant market with typical local products in the charming Piazza Fontanesi. The ancient and modern achitectural works, Piazza Prampolini (know as Piazza Grande) with Crostolo torrent statue. The Cathedral and the Municipal Theatre. Few of truly examples of the interesting and beautiful town: Reggio Emilia.

Our delightful tour continues with gourmet dinner in a renowed and elegant restaurant: cappelletti and erbazzone are just two of the appetizing plates that were served.
The best Lambrusco has to be discovered… and what is the best way for doing this? Organizing a visit at the wineries who won the Matilde di Canossa wine Competition. Lambrusco family is the most widespread in the lands from Parma to Reggio Emilia and Modena. These crispy and juicy grapes give a pleasant bubbly wine that is the most exported in the world. A successful trade that reflects Lambrusco’s popularity in its homeland. Some prefer the sweet version and other the dry one, some enjoy the violet note and others like the hints of ripe wild berries. Whatever kind of Lambrusco you prefer, this wine is unique and highly recognizable on the first sip: freshness, bubbles and red fruit aromas cannot mislead you.

On the edge of the town, you could lose yourself in agri-food park named Rodano, where the organic farm grows its vegetables and fruits. Since 1990 the family has been taking care of the vineyard that produces, every year, one of the most excellent Lambrusco. Here, our guests have taken part at a lovely cooking lesson: tortelli, tagliatelle and a yummy focaccia with organic and zero kilometre vegetables. What else ? fresh and local lunch all together!

Just another product is missed… the Traditional Balsamic Vinegar of Reggio Emilia, which is obtained from  acetic fermentation of cooked must using barrels of oak, chestnut, mulberry, cherry, ash wood and juniper. The stunning farm is on the historical hills of Matilde di Canossa in Emilia, where  the local microclimate allows the sun to burn off the winter fog and the cool greenery to moderate the summer heat. Here, the production of the black gold (the vinegar used to be call with this name) and the precious and tasty sparking wine Lambrusco find their special climatic conditions.

Final stop is Bologna, also know as the learned (la dotta) since it is home of the oldest universtity in the Western world; the red (la rossa) due to the terracotta colour of the brick buildings, and the fat (la grassa) for its culinary treasures.

Well, after having a trip like this one wouldn’t you wish to take part in it as well ?

Here some great pics >> Facebook Album

For further information please contact us @

info@itinere.re.it
+39 0522 16 96 020

Discover Via Emilia – Modena & Reggio Emilia. This is the name of the Press Tour USA that will take place between Modena and Reggio Emilia on Friday, June, the 9th in collaboration with APT Servizi Emilia Romagna.

Itinere will deal with the incoming and the stay of 6 journalists: after a lovely welcome by our staff we will start with a walking tour of the historical city center including the prestigious Berengo Gardin Exhibition at San Pietro Cloisters to visit the international cultural festival of European Photography (Fotografia Europea), an exhibition dedicated to contemporary photography that takes place in Reggio Emilia every year. The festival is stationated in different locations of the city, both public and private, where everything is related to a specific theme that changes every year. Time maps. Memory, archives, future is the 2017 theme.

Berengo Gardin exhibition investigates how an archive becomes the space for reflection and creation, not only a place where the memory of one’s work is stored. This will offer the opportunity to observe the creative process of the famed Italian photographer by exploring his work tools: his cameras and equipment, as well as his contact prints, documents, videos showing the atelier, the archives and the works of one of the most important Italian photographers.

The extraordinary opening of the Room of Tricolor (Sala del Tricolore) designed by the architect Ludovico Bolognini as the archive of the ducal family of Este. Lamborghini museum opens the doors to our guests and here they have the opportunity to discover the passion and the magic of the Motor Valley experience through a factory tour. Finally a delicious lunch in an enchanting restaurant in the ancient city center, a classical palace where the tradition is mixed with innovation, creativity and passion. This is a refined location sourrounded by a fascinating garden; in other words, a magic place.

Why do not conclude the visit with a test drive, experiencing the race adventure ?
Of course we do!

Check out our pictures >> Facebook Album

For further information contact us @
info@itinere.re.it
+39 0522 16 96 020

United Kingdom arrives in Reggio Emilia: an Educational tour promoted by APT Emilia Romagna. The Press trip will take place on Thursday, June, the 8th in Reggio Emilia and Itinere will be the incoming tour operator that will follow the UK journalists.

Our day starts with an interesting walking tour of the city along with the discovery of Traditional Balsamic Vinegar of Reggio Emilia. Before dive in it, we will have the opportunity to have lunch in a local restaurant, which offers a classic and sober atmosphere in the historical city center. The menu will have as protagonists local and fresh products and ingredients in a redesigned style.

It is time to discover much more… a product that is the result of a centuries-old history and a masterpiece of Italian flavour in a enchanting farm. The property rose on what was city’s outer edge, there was nothing but the gentle hills and rolling meadows beyond it. This mesmerizing masterpiece has become a symbol as well as a recognizable landmark area and it dates back to 19th century when a banker became an entrepreneur, farmer and humanitarian; the baron was originally from Venice but when he arrived in Reggio Emilia, he was instantly captivated by the beauty of these places. In this outstanding environment, the Traditional Balsamic Vinegar of Reggio Emilia finds its perfect conditions. The documented history goes back to the Renaissance, when the aristocracy first, and later the middle class, started the custom process of making their own vinegar at home by leaving boiled grape to age in special barrels.

Don’t you want to find out more? Here some pics >> Facebook Album

For further information contact us @
info@itinere.re.it
+39 0522 16 96 020