The appointment will be on 19/21 May in Bologna for the 21st Edition of Arts & Events 100 Italian Cities

ITINERE & CLUB DI PRODOTTO REGGIO TRICOLORE  will participate to the B2B International Workshop through a calendar of focused appointments with Italian and foreign tour operators. The aim is to promote and encourage the tourist offer of art cities and villages in the area as well as their artistic, cultural and gastronomic heritage. In addition to the Workshop, the heart of this initiative, seminars and conferences on various aspects of tourism will complete the program of the event and will aim to deepen some of the themes and trends of the sector; among the most important: the focus on the Chinese tourism market, the situation of tourist professions and a seminar on the Year of the Villages. As a side event, Tour Operators will be involved in educational tours aimed at the exploration of attractions and touristic locations of the region.

In its more than 20 years history Arts and Events 100 Italian Cities achieved important numbers:

• almost 2000 Tour Operator from all over the world participated in the various editions of the event;
• around 8000 Sellers from all Italian regions attended these Workshops;
• more than 52 thousands commercial contacts have been established, for an estimated value of 21 millions Euros;
• more then 90 educational tours performed to let foreign Tour Operators better know and understand Italian territories;
• around 70 newspaper and television troupes followed each edition.

For further information: iniziativeturistiche/presentations

Here our proposals for the Workshop: Brochure 2017_ENG

“Via Emilia – Arte e Enogastronomia” is the Educational Tour promoted by APT Servizi on April 5th for the occasion of BUY the Regional Tourism Exchange aiming to promote the meeting between touristic offer and demand in Emilia-Romagna region. 16 Tour Operators from the United States, China and Canada were able to visit Reggio Emilia along with a specialized guide, who got them to know the Ghiara Sanctuary, the must-see theatres, historic Sala del Tricolore and our beautiful squares: the characteristic Piazza San Prospero (also known as “Piazza Piccola” which means “Little Square”), Piazza Prampolini (“Piazza Grande” – “Big Square”) also the location for the marketplace and the heart of the city, and the fascinating Piazza Fontanesi.

After discovering the artistic and cultural treasures of the historic center, tour operators finally had the opportunity to appreciate our renowned cuisine with a local-produce-based dinner at a farmhouse just off the city. Here they also admired the sunset with views on the hills of Reggio Emilia. The menu exalted the typical flavours of our territory with ingredients such as Traditional Balsamic Vinegar of Reggio Emilia and Parmigiano Reggiano, the dinner was naturally accompanied by a good glass of Lambrusco.

The following day – Thursday, April 6th -a Workshop for about twenty TOs was held: in the morning a full schedule of appointments allowed the sellers to present their offer to the buyers, while in the afternoon the space for free encounters favoured to know more about specifically tailored products based on demand/supply. Also on this occasion the interest for Reggio Emilia has been high, especially for its wine and food offer and for cultural/artistic proposals, as well as Nature and Adventure tours to discover our beautiful Apennines were appreciated. In particular, a great enthusiasm was demonstrated by operators coming from Eastern Europe, India, and the United Arab Emirates.

A great experience for all the Tour Operators, who showed curiosity and interest in our territory as a very evolving area for the offer of tourist reception facilities. For ITINERE and CLUB DI PRODOTTO REGGIO TRICOLORE, it was very satisfying hosting international operators, ultimately another push to work better and in close collaboration with these important intermediaries, which are playing a key element of a fantastic puzzle called tourism.

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Via Matildica of the Holy Face is an itinerary connecting the most important spots in the life of Matilde di Canossa, in a spectacular combination of history, religion and tradition.

There are three Italian regions involved: Lombardia, Emilia-Romagna, Toscana in a path that origins in Mantua and crosses all the Po Valley until the city of Reggio Emilia; then up to the Appennines and descending gently until the city of Lucca.

The section of the path involving the Reggio Emilia area starts in the rural plains near the Po river, in Guastalla. Here the silence of the river interrupts the sound of the steeples, in a very poetic landscape typical of Giovannino Guareschi stories. Following the path you slowly approach the city; cultivated fields are gradually replaced by manufacturing plants grown with brilliance and sweat by local entrepreneurs, creating a system of excellences. You arrive in Reggio Emilia through the northern area, one being considerable developed in recent years, especially thanks to the futuristic architecture wonders designed by Spanish Santiago Calatrava: the three white bridges floating over the highway and high speed train station Mediopadana. Moving south past the city, you leave the green valley to climb towards the Appennino Reggiano, time slows down here, the atmosphere  becomes more relaxed and suddenly you find yourself among historic memories and ancient characters. Once arrived in Canossa you can admire the ruins of the old Canossa Castle, famous because of the memorable meeting between King Henry IV and Pope Gregory VII; then you move towards the small villages of Casina and Carpineti, where you can find Rossena Sarzano and Carpineti Castles to conclude this interesting historic scenario. From this little preview, you go deeper into the mountain landscape getting closer to the Tuscan border, passing Toano, Gazzano, San Pellegrino in Alpe going down toward Castelnuovo di Garfagnana for the last fragment of the itinerary, the one that brings you to Lucca, the hometown of the Canossa dynasty.

Via Matildica of the Holy Face allows to discover a complex and rich territory, either on the panoramic, architectural, naturalistic side. You can easily alternate walkarounds along river sides and rural paths with amazing little ancient villages on the Appennines, following the great gestures of Matilde di Canossa in a uncontaminated environment.

ITINERE organizes tailor-made tours to combine the discovery of Matilde di Canossa places with  enogastronomic experiences, in a territory full of care and love for its origins.

On demand, touristic packages are available for FIT and groups.

Information and contact:
0522 1696020
info@itinere.re.it

FOTOGRAFIA EUROPEA 2017

“Time maps. Memory, archives, future”

The Festival promoted by Fondazione Palazzo Magnani and the Municipality of Reggio Emilia will open on May 5th – 6th – 7th. Exhibitions will be accessible to public until July 9th

The event attracts photographers, intellectuals, artists, philosophers and writers from all over the world, creating a meeting place where they can exchange ideas. Fotografia Europea gives the opportunity, through the image, to see the world as never seen before. The festival takes place in different locations of the city, both public and private, formal and informal, and it consists of a central core of exhibitions among which new ad hoc commissioned productions, related to a specific theme identified every year by the Scientific Committee. The exhibitions are accompanied by a rich program of events, conferences, screenings, workshops taking place in the best locations of the city: Chiostri di San Domenico, Chiostri di San Pietro, Palazzo Magnani, Palazzo Casotti, Palazzo dei Musei, Palazzo da Mosto, Galleria Parmeggiani e Spazio Gerra.

The starting point is the teaching of Luigi Ghirri: the possibility, through the image, to look at the world as one has never done before.

Take the opportunity of Fotografia Europea 2017 to discover Reggio Emilia and its excellences.

ITINERE,  specialized in organizing the incoming in Reggio Emilia and all Emilian territory, will provide a high quality service of welcoming and host management. The agency will take care of the transfer services and the access to the festival, offering a complete stay in the city and the surrounding area through personalized leisure tours.

This can be a chance to combine modern art, rappresented by photography, to the history and the culture of the city, experiencing the uniqueness of local enogastronomic products, famous all around the world, such as Traditional Balsamic Vinegar DOP, Parmigiano-Reggiano cheese and Lambrusco wine.

Information and reservation:
0522 1696020
info@itinere.re.it

ITINERE had the pleasure of organizing the entire stay in Reggio Emilia, from 2 to 5 March, of 15 Swedish engineers who decided to participate in a fantastic “Building” themed Team Building and take the opportunity to visit the city and learn more about its excellence.

The group from Sweden began their stay in the Emilia region by discovering a beautiful farm that produces the delicious Traditional Balsamic Vinegar of Reggio Emilia and Lambrusco, one of the most famous sparkling red wines in the world. After visiting the cellars and seeing all the secrets behind the production of these fantastic products, the group certainly couldn’t leave the farm without a tasting of both. After that he went to a famous restaurant just outside the city for a lunch based on typical dishes of the Reggio cuisine, served in a relaxed and friendly atmosphere.

After a short break, Team Building activities began! The theme chosen by the engineers was that of the Team Cooking and to start warming up the participants a Lambrusco-based welcome aperitif was served, during which they got to know the coach and expert chefs who would assist them throughout activity in the kitchen. Once the teams were formed, the engineers finally put their hands in the dough, preparing tagliatelle, tortelli (with three different fillings: pumpkin, greens, potatoes), tarts with fresh fruit jam (also freshly prepared) and enjoying together these fantastic dishes once the cooking is over. The Team Building activity has strengthened the team spirit of each participant, as well as the sense of cooperation, sociability and belonging. Furthermore, it took place in a relaxed and informal environment that allowed a “fun training” aimed at consolidating the trust of one in the other. In the end everyone received the certificate of participation signed by ITINERE.

The next day it was time to meet the undisputed king of Italian cheeses: Parmigiano Reggiano. The group was welcomed in a dairy where he was able to see and discover how the cheesemaker creates the form of Parmigiano Reggiano with the same ingredients, the same technique and craftsmanship for more than eight centuries. An incredible tasting of different Parmigiano Reggiano maturations was the best way to end the morning. After the visit to the dairy, the group moved to Modena, where they could visit the beautiful Cathedral, the Ghirlandina and Piazza Grande (all declared UNESCO World Heritage Sites). After a lunch in the beautiful old town, it was time to warm up the engines and get on the track: in Maranello they had the incredible opportunity to drive a Ferrari and live an unforgettable experience aboard these super fast cars.

After the excitement and adrenaline, the Swedish group relaxed and enjoyed a delicious dinner in one of the most famous restaurants in Reggio Emilia, thus putting a pleasant and delicious point to this Italian stay.

ITINERE managed all the details for an excellent stay result: a formative but fun Team Building, precise and well-managed transfers, high quality in hotel accommodation and perfect assistance from a staff member who accompanied and supported the group during all four days of stay. A winning combination of training and fun that has left a pleasant memory in every participant.

From 18 to 20 January ITINERE had the pleasure of organizing and managing two days of team building for Techem s.r.l., a leading company in the renewable energy sector.

Team building and incoming business on three days that brought together more than 130 employees, including employees and managers from the branches of Milan, Rome, Turin and Bolzano. After arriving at the Mediopadana High-Speed ​​Railway Station, a futuristic work of the famous architect Santiago Calatrava, a welcome lunch was organized to discover the local food and wine, with a menu designed down to the smallest detail and personalized for the important event. A pleasant meeting place that, combined with the comfortable and refined environment of the exclusive hotel on the outskirts of Parma, gave our guests a pleasant evening.

Before starting the team building the Techem team was able to enjoy a rich convivial moment to discover the local gastronomic excellences including Parmigiano Reggiano, Traditional Balsamic Vinegar, Parma Ham, Salame di Felino and Culatello di Zibello, all accompanied by a excellent Lambrusco, the most exported sparkling red wine in the world.

The team building activity was developed based on the theme of art, the teams were given names of famous artists and the participants came into play venturing into two activities: repurposing famous paintings through body action and creating artistic frames with materials plastic and paper. A fun creative contest that has enhanced the diversity of each participant and strengthened the team spirit and sense of belonging. Alongside these moments of great aggregation, collaboration and experience have found space to explore the importance of team building activity, in order to draw positive ideas and lessons for the management of corporate life.

ITINERE’s goal is to offer an innovative service to support companies, guaranteeing precise, reliable and qualified help during the entire stay of their guests so that each visit can be remembered positively. High level management is ensured by the attention to every detail: team building activities, meal organization, booking of local transport, rail and overnight services. Attentions that have made it possible to ensure a pleasant stay with the aim not only of reinforcing the team spirit and of belonging to the company, but also linked to the discovery of the territory, food and wine, history and local culture.

Canossa, located on Reggio Emilia hills, is the heart of the Land of Matilda. In an area full of  architectural and natural beauties, its name comes from the main castle, Canossa Castle, symbol of Matilda’s kingdom.

The land has been populated for hundreds years, even before the Roman period. Afterwards, it started to be considered as a strategic place for exchanges and commerce, due to its location on Apennines between Parma and Bologna and the passage of many ancient European roads leading to Rome, like Via Francigena an old path that it’s still traversed.
However, it was with the building of numerous fortifications during the Middle Ages that Canossa became the center of the European politics.

Matilda not only inherited a vast kingdom, with lands from high Lombardy to northern Lazio, but she was the most powerful woman of Medieval times.  The Great Countess, brave and determined, succeeded in standing out both as warrior and interlocutor between Empire and Church. The Humiliation of Emperor Henry IV, who waited for three days in January’s weather outside the Castle, in order to be received by Pope Gregory VII and beg for the abolition of his excommunication, is the main event that still marks this place. It is also remembered abroad with the way-to-say “Go to Canossa”, that means asking for forgiveness.

The hills of this area are characterized by a large number of castles, towers and citadels, all of them located in dominant positions and linked to Canossa. The remains of the main fortress and the National Museum are on a panoramic rugged cliff between the rivers Crostolo and Enza, surrounded by striking badlands.

The best way to know the place is surely retracing the medieval path that still connects all the main sites. Tosco-Emilian Appennine offers a rich network of hiking trails, combined with nature, history and gastronomy excellences.

If you would like to know better Itinere, call and/or email us, or complete our contact form.
+39 0522 16 96 020
info@itinere.re.it

Cappelletti is a typical holiday meal in Reggio Emilia, prepared by family members in order to celebrate together, an ancient tradition which conserves its goodness and pride.

“Cappelletti” are a kind of stuffed pasta, typical of Reggio Emilia, made with egg pasta and tasty meat inside. This ancient tradition, originated in the Middle Ages, has always been considered as a Sunday or holiday special meal, consumed by families after being prepared together. There are also some nice ways-to-say to underline this sense of celebration, for example “It is not Christmas without cappelletti “. They are still so good and appreciate, both with cream and broth, they make all the people from this town really proud of their recipe.

Named for their shape after a medieval hat, they are different from the other varieties of the Emilia-Romagna and Marche regions, where they are commonly called “tortellini”, not only for the way to close the pasta, but also for the kind of meat composing the stuffing. Cappelletti present also slightly differences in size in the areas of the same Tricolour City, tinier on the Apennines and bigger towards the river Po.

Reggio Emilia offers a great amount of delicious local products, with the opportunity to taste, learn their processes and history and also to try making them thanks to cooking lessons.

If you would like to know better Itinere, call and/or email us, or complete our contact form.
+39 0522 16 96 020
info@itinere.re.it

Tastings in Motor Valley: from November the 24th to November the 26th ITINERE welcomed 20 English hosts, who enjoyed a tour to discover the Land of Motors together with its famous car brands such as Lamborghini and Ferrari. They were also introduced to the great variety of culinary excellences as Parmigiano Reggiano, Traditional Balsamic Vinegar, Lambrusco and Parma Ham.                                               

On the first morning the hosts had the opportunity to spend some time in the medieval center of Bologna, with the possibility to do some shopping and taste the real Italian pizza for lunch.  In the afternoon the group began the real Tastings in Motor Valley tour and was led to a free visit at the Lamborghini Museum, in Sant’Agata Bolognese, where they could walk among stunning cars which marked the history of the House of the Raging Bull. In the evening they were transferred to our hotel, where they could enjoy the welcome atmosphere of the Emilian tradition and the One Michelin Starred Restaurant offered a typical and rich dinner.

On the second day the English group discovered an organic cheese farm, where the traditional recipe of the well-known Parmigiano Reggiano was explained. It is made with the latest farm management technology and it is known as “unique” organic cheese. After that, our expert guide accompanied the hosts to visit the Panini Museum in Modena, where they could find unique pieces of Maserati Cars Collection of Umberto Panini, which represent the most important steps in the history of the Trident. The discovery of an acetaia (vinegar farm) and a winery in an astonishing place on Modena hills, gave the possibility to know how the iconic Lambrusco and Traditional Balsamic Vinegar of Modena are produced. In an area rich in terms of cuisine, the British had a gourmet tasting session of wine, different kinds of vinegars and local cheese, combined with a typical lunch surrounded by the nature.

Tastings in Motor Valley gave the pleasure of visiting the Ferrari factory as a great chance to enjoy the historical collections of the milestones reached by the Prancing Horse and also to do some shopping in the store. The day continued with a special menu with gnocchi and tagliatelle (traditional dishes of this tasty region) in a trattoria between Reggio Emilia and Modena.

Last but not least, typical  lunch composed by different aging of the famous Parma Ham welcomed our British hosts together with a tour of a local ham factory. It was here where they enjoyed Parma Ham manufacturing process from start to finish, understanding every secrets beyond its goodness . Later they were accompanied to the woods, where black pigs are outdoor reared, to the biodiversity park and to the aging ham caves. Black pigs are important for this special farm, because they belong to an ancient breed that has almost completely disappeared. As a conclusion, a delightful tasting of this excellent and authentic DOP product was offered. Our day was a non-stop surprise since our visitors had the unforgettable pleasure of driving a real “Rossa” thanks to a Ferrari test drive.

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