From the 2nd to the 10th of May, ITINERE and CLUB DI PRODOTTO REGGIO TRICOLORE organized an Educational tour to discover the Emilia Romagna excellences. The project’s aim is the promotion of our region and the protagonists were fifteen Tour Operators from Québec, belonging to the best Club Excellence agencies of Canada. This Educational tour allowed Travel Agents to explore and to commercialize the product “Richesses & délices d’Italie“, which is a part of the  “Circuits Europe 2016” and “Circuits de charm 2017 ” brochures .

The itinerary starts with a walking tour of Bologna and with ice-cream tasting at Gelato Museum, an excellent center that gives the possibility to know the history and culture of homemade ice cream. On Wednesday 4 May, our guests had the chance to enjoy a visit of  a cheese farm, where the famous Parmigiano-Reggiano is produced today as it was eight centuries ago with same ingredients, same techniques and same artisanal cure. We continued towards an important and enchanting family-held farm, where the Traditional Balsamic Vinegar of Reggio Emilia is produced. This Italian masterpiece matures for at least twelve years in the vinegar farms’ attics of Reggio Emilia. A gourmet lunch together with Lambrusco of Reggio Emilia is a suitable moment to admire the landscape and the fascinating Enza river valley. Furthermore, this culinary tour allows to visit a renowned family that for 20 years has been dedicated to the production of Parma Ham, following the entire production process. An unique excellence that is recognized and appreciated all around the world thanks to its naturalness and its inimitable sweetness. The trip continues to Parma, a city that is well-known for its UNESCO title of “Creative City for Gastronomy” and its music tradition.

On Thursday, May the 5th, the Tour Operators visited two ceramic companies in Modena as a part of the project finalized at the promotion of industrial tourism. The guests were welcomed by the Councillor for Economic Development Gregorio Schenetti and Maria Teresa Rubbiani of Confindustria Ceramica. Moreover, the Ferrari Museum as well as the visit of Modena showed to our Canadian Operators the local, cultural and the Motor Valley sides of our country.

(Download here French version)

From 19 to 22 of May, Itinere & Club di Prodotto Reggio Tricolore welcomed four British journalists  in Reggio Emilia, during an Educational tour promoted by Emilia Romagna region and Apt. The reporters write for a daily newspaper (Daily Star Sunday), a monthly tourism magazine (Sunday Times Travel Magazine), and both paper and online journals about travels, tourism and fashion (Running in Heels and House of Coco).
The program includes visits to the most beautiful cities in Emilia Romagna: Bologna, Modena, Reggio Emilia and Parma, together with Emilian food & wine excellences (Parmigiano-Reggiano, Traditional Balsamic Vinegar and Culatello di Zibello). On 20th of May, the reporters stopped in Reggio Emilia, the Tricolour City, where they enjoyed eating in a traditional Emilian restaurant on Via Emilia and they spent the night in one of the most historical hotel in the city center.

Moreover, on 28th of May Itinere & Club di Prodotto Reggio Tricolore will be present at the 20th edition of the “Arts and Events Italian Cities 2016“, the most important and famous Italian event about art and tourism’s commercialisation. In this occasion, the international tour operators coming from European and Extra-European countries (including Australia , Canada, United Arab Emirates and the United States) will be met through an agenda appointments. The Arts and Events Italian Cities program is enhanced through some Educational tours, in order to promote the Italian tourism and in particular the Emilia Romagna region, via its genuine products and its excellences in music, cinema, and culture.

If you would like to book your appointment with us, please contact us at: info@itinere.re.it
+39 0522-1696020

Women’s UEFA Champions League Finale.
Reggio Emilia hosts one of the most important sport events of the year and one of the most important photographic exhibitions of the year, along with one of the greatest gastronomic cultures of the nation, with one of the most glorious auto traditions. ITINERE offers you two itineraries of different duration to satisfy all demands.

A weekend full of events and must-see events of that May 26 in Reggio Emilia, where you will have the opportunity to attend exhibitions of Fotografia Europea 2016, whose topic this year is strongly linked to the territory : ” LA VIA EMILIA : Roads, Journey, Borders .” , with particular attention to socio-cultural changes related to technological development . One more opportunity to observe and experience in first person the exihibition’s places.

In the evening you can watch the final of the UEFA Women’s Champions League. The kick-off is scheduled for 18:00 of May 26 , and will challenge Olympique de Lyon vs. Wolfsburg.

A weekend also for tasting, with the possibility to experience all of the best regional specialties: the Traditional Balsamic Vinegar of Reggio Emilia and the King of The Cheeses, The Parmigiano Reggiano. A unique occasion to find out all the way  through, the emilian gastronomic culture.

A WEEKEND OF SPORT, FOOD AND CULTURE (3 Days/2 Nights)
A WEEKEND OF SPORT, FOOD AND CULTURE (2 Days/1 Night)

For more informations of match tickets tailor-made itineraries contact us:
0522 – 1696020
info@itinere.re.it

From May the 6th, in Reggio Emilia, is going to take place the 11th edition of Fotografia Europea, one of the Europe’s most important and influential photography festival. ITINERE gives you the opportunity to visit the exhibitions and to discover the city in a 2 days tour of culture, tradition and good food. Check out our itinerary for your “weekend in Reggio Emilia”.

This year’s theme explores the concept of: “LA VIA EMILIA: Roads, Journeys, Borders.”, with particular focus on the social and cultural trasformations due to technological progress. A special occasion to discover and experience in first person the places of the exhibitions.

The festival will be hosted in the main cultural institutions and exhibition venues of the city, giving you the chance to discover not only the artist’s sights, but also the architectural beauties of the city like Chiostri di San Pietro, one of the main hubs of Fotografia Europea.

If you already have the ticket of the Women’s Uefa Champions League Final, which is going to take place on May the 26th (at Stadio Città del Tricolore), you can take advantage of a special discount on the ticket of Fotografia Europea 2016.

For any further information on the match’s tickets and for tailor-made tours contact us:
0522 – 1696020
info@itinere.re.it

Ten international Tour Operator will be present, the 20^th of April, at an educational tour exploring Reggio Emilia’s territory. The visit is organized  by BUY Emilia Romagna, Borsa Internazionale del Turismo, in cooperation with Confcommercio’s Club di Prodotto Reggio Tricolore and his own incoming partner Itinere Srl. The Tour Operators, coming from Denmark, France, Germany, Italy, Poland, Russia, Spain and USA, will visit the Castle of Bianello, an ancient vinegar loft in the heart of Terre di Canossa and the historic center of Reggio Emilia, where there will be a dinner in a local restaurant with traditional products.

Following, there will be a Bologna, the 22^nd of April, a workshop where Club di Prodotto Reggio Tricolore with Itinere, settled several meetings with fifteen tour operators which will be proposed Reggio Emilia as a tourist destination aiming to discover our wine & food, cultural and artistic heritage.

Next meetings, after BUY Emilia Romagna, will be a workshop dedicated to the East markets and Borsa of 100 Art City in May, then a workshop on French speaking markets in September, TTG Incontri in October, finally Good Fam Trip and Borsa del Turismo Fluviale. In addition to that, a project where Reggio Tricolore was involved by Reggio Emilia Cityhall for touristic promotion in occasion of Fotografia Europea, and several educational tours organized on our territory.

Itinere and Club di Prodotto Reggio Tricolore are going to participate to two events in April, here is where you can meet us:

MATCHING CHINA – 1st April in Riccione
Itinere and Club di Prodotto Reggio Tricolore will attend to the 3rd edition of the “Matching China” BtoB workshop, which is a great opportunity to meet Chinese tour operators and professionals specialized in Italian tourism and get in contact with the main characters of this market.

BUY Emilia Romagna – 22nd April in Bologna
“This edition of Buy Emilia Romagna focus on the most known and the niche tourism products: delicious and world-renown local food&wines, such as Parmigiano Reggiano cheese, Parma ham and the Traditional Balsamic Vinegar; brands leader in the motor industry and design such as Ferrari, Maserati, Lamborghini and Ducati.”
On Wednesday 20th April Itinere and Club di Prodotto Reggio Tricolore are going to organize an educational focused on the discovery of the castles and the villages in the Canossa Lands, an oportunity to admire our best historical sites. We will finally take part to the workshop (on Friday 22nd) to meet the international tour operators.

At the end of the 6° edition of the wine competition “Matilde di Canossa – Terre di Lambrusco”, that saw protagonists the best wineries and vineyards in the areas of Reggio Emilia, Modena, Parma e Mantova, ITINERE had the opportunity to organize a tour of 5 days for Kurt Ganapathy, reporter of the wine and food magazine “Cuisine & Wine Asia“, in a journey in search of the best products of our lands.

“It was time to discover the heart of this land with a soul.”

His “education on true lambrusco and Emilian cuisine” began in Scandiano between the wines of Colli di Scandiano e Canossa DOC and tagliatelle al ragù, erbazzone slices, cappelletti in capon broth e pumpkin risotto with balsamic vinegar.
The tour continues with the discovery of Parmigiano Reggiano’s cheese factory (with tasting and tips “to help people avoid the fakes”), and then to dive into the Lambrusco world, between the numerous winery to discover the “typical qualities of the key production zones”.

“The importance of family can’t be understated in Emilia-Romagna and there is another thing that expresses family ties in a poetic manner – balsamic vinegar”

You can read the whole article: On Via Emilia – Cuisine & Wine Asia, March-April 2016.

BIT : International Travel Fair
takes place in Milan from the 11^th to the 13^th of February.

CLUB DI PRODOTTO REGGIO TRICOLORE & ITINERE will take part at it. We are travel artisans and we would like to make you explore the rich cultural heritage of Reggio Emilia and Emilia-Romagna. We work tailor-made and supply tailor-designed travel packages to meet all your requests and those of your clients. We will be glad to meet you during the fair, in order to show you our new itineraries and thematic tours, for both individuals and groups.

• Food & wine: Parmigiano Reggiano, Lambrusco, Reggio Emilia Traditional Balsamic Vinegar but also cooking classes;
• Cultural: Reggio Emilia is the city where the Italian Tricolour flag was born;
• Wide landscape: from the Apennine Mountains and the gentle hills of the Countess Matilda, to the flat Po;
• Motors: Ferrari, Maserati, Lamborghini and Ducati.

Furthermore, we are authorised reseller of high-speed train tickets!
Reggio Emilia has a strategic position: it is well connected with the most important Italian cities, such as Milan, Venice, Bologna, Florence, Rome and Naples thanks to the proximity of our modern train station (RE MEDIOPADANA), designed by Santiago Calatrava and inaugurated in 2013.

Contact us if you would like to receive further information at info@itinere.re.it
We look forward to seeing you at BIT!

Merry Christmas and Happy New Year from ITINERE.

We would like to inform you that ITINERE offices will be closed from Thursday, December 24, to Wednesday, January 6, included. We will return on Thursday, January 7, 2016 at our normal business hours.

We wish you our best greetings for Merry Christmas and Happy New Year.

Richesses & Délices d’Italie – l’Emilie-Romagne: 
Profitant du passage de la tournée Voyage Vin Italie à Montréal, la Chambre de Commerce Italienne au Canada et notre Operator Turistic du Canada ont convié une soixantaine de professionnels à rencontrer leurs membres respectifs pour une journée informative au Sofitel. Au programme de cette journée, un circuit en Emilie-Romagne: un mer-veilleux projet pour découvrir l’Italie du nord par ses ports et la découverte de six vignobles italiens en dégustation. La directrice ventes et marketing chez notre Operator Turistic du Canada, s’est prêtée à la description de Richesses & Délices d’Italie: un circuit dans la région de l’Emilie-Romagne, où elle séjournait encore la semaine passée.
«L’Emilie-Romagne est présente dans trois de nos brochures. Cette région est connue pour son parmigiano reggiano, son jambon de Parme, son vinaigre balsamique de Modène ou pour abriter le siège de Ferrari à Maranello. Mais l’Emilie-Romagne, c’est aussi ses paysages d’oliveraies, de vignobles, ses stations balnéaires et sa gastronomie de terroir», évoquait la directrice.

Un circuit WOW pour vos clients:
Le Circuit se déroule sur 11 jours, 9 nuits, pour un groupe de 20 passagers maximum. Il débute à Reggio Emilia et se termine avec la visite de Bologne. Sans en faire le tour complet, voici quelques étapes notoires décrites par une directrice très enthousiaste.

«Avec Reggio Emilia, nous entrons dans le vif du sujet. Nous visitons d’abord une fabrique de Parmigiano Reggiano et ses meules de 40 kilos. Nous nous rendons ensuite à la ferme qui produit le Lambrusco, un vin rouge pétillant, ainsi qu’un Vinaigre Balsamique qu’ils font vieillir entre 12 et 25 ans. Par la suite, rendez-vous à la Maison Langhirano qui produit 50 000 jambons prosciutto par année.» Maranello abrite le musée Ferrari qui se visite avec une guide spécialisée «si passionnée qu’elle charme même ceux qui n’ont aucun intérêt pour les voitures», indiquait la directrice. Riccione, qui porte le doux nom de Perle verte de l’Adriatique. Étape gastronomique à Santarcangelo dans l’arrière-pays romagnole. À Mondaino, bourg médiéval, la visite se déroule avec un guide en costume d’époque qui invite les voyageurs à se costumer eux aussi. La conclusion du parcours de ces ruelles aux bâtisses datant du Moyen-Âge, se fait par la dégustation de la spécialité locale, le fromage des fosses.